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Review: SEO Reporting and Keyword Research Software Tools

This article is regarding various SEO/Keyword research and reporting software currently on the marketing addressing SEO’ers needs to simplify and enhance the SEO process. These various new software options give us the opportunity to increase our keyword research and link building techniques.

Rank Tracker: http://www.link-assistant.com/rank-tracker

Benefits:

  • cool excel-like platform
  • great keyword reporting and tracking
  • you can concurrently track competitors
  • cool keyword research tool
  • great quality and design report

Additional Cool Program: SEO Spyglass

  • great link research/discovery
  • great link monitoring/tracking

Price:

$249 per individual full license
$599 per individual SEO Powersuite full license

I think an SEO’er should have (at least) rank tracker to handle SEO keyword reporting over time. However the SEO Powersuite can certainly help with bigger SEO projects and link-building related projects. This may be the best, cheapest software addressing these issues for a start-small SEO Shop.

Interesting Way The Charge You:

They get you at the sign-up however because SEO Powersuite contains 4 programs, two of which are really helpful (Rank Tracker, SEO Spyglass), two which you could use, but to buy two costs almost as much as the suite so you might as well buy the suite. They also have packages that bundle the suite but dont let all the computers export reports, which I think is a hassle to work around – but you can buy upgrades to those accounts for an extra $150 each. Example 3 full accounts would cost $1300. All these software makers have interesting ways to charge you…

Raven Seo Tools: http://www.youtube.com/watch?v=1fh0l5F5F6w&feature=player_embedded

Benefits:

  • great keyword reporting and tracking
  • you can concurrently track competitors
  • cool keyword research tool, but not better than the free tool at www.wordstream.com
  • decent link research/discovery
  • link monitoring
  • some type of social tracking
  • decent quality and design report

Price:

Per Month: $79 or $199, 2 Users vs 6 Users, 1,000 or 2,500 Keywords/Engine per month

Interesting Way The Charge You:

They have a maximum keywords per month and one could exceed the monthly limits – overages are 5 cents per keyword.

SEOPivot:

Benefits: Keyword research

Not fully-researched, but semrush.com does offer pay services, specifically http://www.seopivot.com, and theres a cute russian-sounding chick explaining in the vid: http://www.youtube.com/watch?v=Vc2cSI6Fqb8&feature=player_embedded#

Hubspot Suite: http://www.hubspot.com/products/

A turnkey solution to be sure.

Price:

Small Business: $250/month, agency $9,000/year. At $9k, certainly an investment.

Interesting Way The Charge You:

They have a maximum keywords per month and one could exceed the monthly limits – overages are 5 cents per keyword.

WordStream: http://www.wordstream.com/

Certainly a cool service, however this is mainly a keyword sorting

Price:

Per Month: $300 per month

Interesting Way The Charge You:

Perhaps the most straightforward, coherent billing option.

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2 Comments

  1. Kevin Zhou says:

    I’m currently using CuteRank to track my keyword, it’s free.

  2. online branding expert says:

    Nice list. Although this article is about SEO reporting, thought I’d mention that social media monitoring tools like trackur and radian6 are also useful, if interested in online branding. SEO, internet marketing, search marketing, and social media are all part of online branding.

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