Branding Mechanics

Clarity Trumps Persuasion – Email Marketing

In email marketing, as in life, clarity trumps persuasion. A more applicable definition as relates to email marketing is to be clear as to what is is you want the viewer to do, and back that simple message up with WHY they should do what you want them to do. We so often in life, and [...]

Clarity Trumps Persuasion – Email Marketing is a post from: Branding Mechanics

Guidelines and Checklist for SEO and Web Design Standards

The checklist below I’ve found to be of great benefit when creating a guide with which to design a website that accomplishes and conforms to what the search engines want to see when crawling and indexing your website. So, without further ado, my General Website SEO Checklist 1. Cross-browser Testing. Site must look good in: IE 6 [...]

Guidelines and Checklist for SEO and Web Design Standards is a post from: Branding Mechanics

Sample of Recent SEO/SEM Proposal

Project: DEFINE, ADDRESS, INCREASE SEO/SEM RESULTS FOR THIS CLIENT Internal Marketing General Overview GOAL: Professional online marketing campaign setup and ongoing management for X-brand. To lead an aggressive marketing charge into the search engine space, placing the brands and products up front and center for potential clients. Project Scope and Suggested Internal Team Makeup A holistic marketing approach [...]

Sample of Recent SEO/SEM Proposal is a post from: Branding Mechanics

What I learned from Pubcon 2009

Original, unique, compelling content is, in so many ways, still the cornerstone of a website’s SEO goals. I would emphasize the word cornerstone, as it is one ingredient or building block in a larger recipe, and that unique and compelling content is paramount, as this content will stand the best chance [...]

What I learned from Pubcon 2009 is a post from: Branding Mechanics

Review: SEO Reporting and Keyword Research Software Tools

This article is regarding various SEO/Keyword research and reporting software currently on the marketing addressing SEO’ers needs to simplify and enhance the SEO process. These various new software options give us the opportunity to increase our keyword research and link building techniques. Rank Tracker: http://www.link-assistant.com/rank-tracker Benefits: cool excel-like platform great keyword reporting and tracking you can concurrently track competitors cool [...]

Review: SEO Reporting and Keyword Research Software Tools is a post from: Branding Mechanics

SEO Consultant Job Trends since 2005

And how is the SEO Consultant marketplace fairing these days? seo consultant Job Trends seo consultant jobs Seems not so bad! SEO Consultant Job Trends since 2005 is a post from: Branding Mechanics

SEO Consultant Job Trends since 2005 is a post from: Branding Mechanics

Small Business SEO Content Writing Client Questionnaire

Choosing the correct keyword targets for SEO is extremely important. As an SEO professional, you can apply research and intuition to the process, but the ultimate information resource and essence of the strategy needs to originate from the client themselves. The client will know at least the raw ingredients that the website designers and marketers [...]

Small Business SEO Content Writing Client Questionnaire is a post from: Branding Mechanics

Some Helpful Online Information and Resources for Internet Marketing

Many thanks to imFORZA marketing for providing this list of one-stop-shop online marketing resources: All-Inclusive Internet Marketing SEO Book SEO Moz SEO Chat Search Engine Journal Search Engine Land Search Marketing Standard Bruce Clay Subject Specific Internet Marketing Pay Per Click PPC Blog Inside AdWords Search Engine Optimization SEO Theory Social Media Marketing Chris Brogan Britopian General Marketing Seth Godin’s Blog Duct Tape Marketing Marketing Sherpa Entrepreneur Marketing Webmasters Google Webmaster Central Blog Yahoo Search Blog LIVE Search Blog Sitepoint Web Design A [...]

Some Helpful Online Information and Resources for Internet Marketing is a post from: Branding Mechanics

An Example of Good, Clean Web Design

Here’s two screens of a financial website I found informative, and more to the point, a great example of good web design. From layout and font, to breadcrumbs and call-to-action, this site was easy to navigate and clean and concise in it’s information. http://www.russell.com An Example of Good, Clean Web Design is a post from: Branding Mechanics

An Example of Good, Clean Web Design is a post from: Branding Mechanics

Click-Thru Distribution Percentages in the SERPs

An important metric or information breakdown to keep in mind when targeting the SERP’s are the percentages of click-thru share that page audience files down to: Number 1 receives 42.1% Number 2 receives 11.9% Number 3 receives 8.5% Number 4 receives 6.1% Number 5 receives 4.9% Number 6 receives 4.1% Number 7 receives 3.4% Number 8 receives 3.0% Number 9 receives 2.8% Number 10 receives [...]

Click-Thru Distribution Percentages in the SERPs is a post from: Branding Mechanics