Online Marketing / Design / Discussion
For this recent client project, the goal was to take their website into the 21st century. The original design was fairly clean, yet simple, narrow, and not well positioned to grow. So, for us the goal was cleaner layout, wider layout, and incorporating interactive tools to spice-up the user experience – in brief: to build [...]
In email marketing, as in life, clarity trumps persuasion. A more applicable definition as relates to email marketing is to be clear as to what is is you want the viewer to do, and back that simple message up with WHY they should do what you want them to do. We so often in life, [...]
The checklist below I’ve found to be of great benefit when creating a guide with which to design a website that accomplishes and conforms to what the search engines want to see when crawling and indexing your website. So, without further ado, my General Website SEO Checklist 1. Cross-browser Testing. Site must look good in: [...]
Project: DEFINE, ADDRESS, INCREASE SEO/SEM RESULTS FOR THIS CLIENT Internal Marketing General Overview GOAL: Professional online marketing campaign setup and ongoing management for X-brand. To lead an aggressive marketing charge into the search engine space, placing the brands and products up front and center for potential clients. Project Scope and Suggested Internal Team Makeup A [...]
Original, unique, compelling content is, in so many ways, still the cornerstone of a website’s SEO goals. I would emphasize the word cornerstone, as it is one ingredient or building block in a larger recipe, and that unique and compelling content is paramount, as this content will stand the best chance of getting picked up [...]
This article is regarding various SEO/Keyword research and reporting software currently on the marketing addressing SEO’ers needs to simplify and enhance the SEO process. These various new software options give us the opportunity to increase our keyword research and link building techniques. Rank Tracker: http://www.link-assistant.com/rank-tracker Benefits: cool excel-like platform great keyword reporting and tracking you [...]
And how is the SEO Consultant marketplace fairing these days? seo consultant Job Trends seo consultant jobs Seems not so bad!
Choosing the correct keyword targets for SEO is extremely important. As an SEO professional, you can apply research and intuition to the process, but the ultimate information resource and essence of the strategy needs to originate from the client themselves. The client will know at least the raw ingredients that the website designers and marketers [...]
Many thanks to imFORZA marketing for providing this list of one-stop-shop online marketing resources: All-Inclusive Internet Marketing SEO Book SEO Moz SEO Chat Search Engine Journal Search Engine Land Search Marketing Standard Bruce Clay Subject Specific Internet Marketing Pay Per Click PPC Blog Inside AdWords Search Engine Optimization SEO Theory Social Media Marketing Chris Brogan [...]
Here’s two screens of a financial website I found informative, and more to the point, a great example of good web design. From layout and font, to breadcrumbs and call-to-action, this site was easy to navigate and clean and concise in it’s information. http://www.russell.com