Posts under ‘Uncategorized’

In email marketing, as in life, clarity trumps persuasion.
A more applicable definition as relates to email marketing is to be clear as to what is is you want the viewer to do, and back that simple message up with WHY they should do what you want them to do. We so often in life, and [...]

The checklist below I’ve found to be of great benefit when creating a guide with which to design a website that accomplishes and conforms to what the search engines want to see when crawling and indexing your website. So, without further ado, my General Website SEO Checklist
1. Cross-browser Testing. Site must look good in:
IE 6 [...]

Project: DEFINE, ADDRESS, INCREASE SEO/SEM RESULTS FOR THIS CLIENT

Internal Marketing General Overview
GOAL: Professional online marketing campaign setup and ongoing management for X-brand. To lead an aggressive marketing charge into the search engine space, placing the brands and products up front and center for potential clients.
Project Scope and Suggested Internal Team Makeup
A holistic marketing approach [...]

Original, unique, compelling content is, in so many ways, still the cornerstone of a website’s SEO goals. I would emphasize the word cornerstone, as it is one ingredient or building block in a larger recipe, and that unique and compelling content is paramount, as this content will stand the best chance [...]

This article is regarding various SEO/Keyword research and reporting software currently on the marketing addressing SEO’ers needs to simplify and enhance the SEO process. These various new software options give us the opportunity to increase our keyword research and link building techniques.
Rank Tracker: http://www.link-assistant.com/rank-tracker
Benefits:

cool excel-like platform
great keyword reporting and tracking
you can concurrently track competitors
cool [...]

And how is the SEO Consultant marketplace fairing these days?

seo consultant Job Trends
seo consultant jobs

Seems not so bad!

Choosing the correct keyword targets for SEO is extremely important. As an SEO professional, you can apply research and intuition to the process, but the ultimate information resource and essence of the strategy needs to originate from the client themselves. The client will know at least the raw ingredients that the website designers and marketers [...]

Many thanks to imFORZA marketing for providing this list of one-stop-shop online marketing resources:

All-Inclusive Internet Marketing
SEO Book
SEO Moz
SEO Chat
Search Engine Journal
Search Engine Land
Search Marketing Standard
Bruce Clay
Subject Specific Internet Marketing

Pay Per Click
PPC Blog
Inside AdWords
Search Engine Optimization
SEO Theory

Social Media Marketing
Chris Brogan
Britopian
General Marketing

Seth Godin’s Blog
Duct Tape Marketing
Marketing Sherpa
Entrepreneur Marketing
Webmasters

Google Webmaster Central Blog
Yahoo Search Blog
LIVE Search Blog
Sitepoint
Web Design

A [...]

Here’s two screens of a financial website I found informative, and more to the point, a great example of good web design. From layout and font, to breadcrumbs and call-to-action, this site was easy to navigate and clean and concise in it’s information.
http://www.russell.com

An important metric or information breakdown to keep in mind when targeting the SERP’s are the percentages of click-thru share that page audience files down to:
Number 1 receives 42.1%
Number 2 receives 11.9%
Number 3 receives 8.5%
Number 4 receives 6.1%
Number 5 receives 4.9%
Number 6 receives 4.1%
Number 7 receives 3.4%
Number 8 receives 3.0%
Number 9 receives 2.8%
Number 10 receives [...]