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Posts from ‘February, 2010’

Clarity Trumps Persuasion – Email Marketing

In email marketing, as in life, clarity trumps persuasion. A more applicable definition as relates to email marketing is to be clear as to what is is you want the viewer to do, and back that simple message up with WHY they should do what you want them to do. We so often in life, [...]


Guidelines and Checklist for SEO and Web Design Standards

The checklist below I’ve found to be of great benefit when creating a guide with which to design a website that accomplishes and conforms to what the search engines want to see when crawling and indexing your website. So, without further ado, my General Website SEO Checklist 1. Cross-browser Testing. Site must look good in: [...]